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Revenge of the Tipping Point
In Revenge of the Tipping Point, Gladwell revisits his famed concept: small changes triggering massive effects. This time, though, he’s less enamoured with upbeat contagions and more focused on the tipping moments that cause harm or injustice. With storytelling that spans cheetahs, bank robbers, doctor’s prescribing habits, and viral epidemics, Gladwell builds a mosaic of modern life to ask: who shapes what we call social influence, and what happens when it goes wrong? It’s a book that urges you to look closely—because the smallest spark can burn both bright and dangerous.
Price range: ₦21,000.00 through ₦28,000.00
Description
Nearly 25 years after The Tipping Point, Gladwell returns with a sharper lens: this time he examines not just how ideas and trends spread, but how they can be manipulated for good or ill. From the opioid crisis to Covid, from Ivy League sports admissions to the architecture of racial equity, Revenge of the Tipping Point explores the dark side of contagion, spotlighting “superspreaders,” “overstories,” and the ways social forces can be engineered. It’s a thought-provoking journey into the tipping points of our times and a warning that the next epidemic might be one of ideas.
Additional information
| Weight | N/A |
|---|---|
| Author | |
| Format | Paperback, Hardback |
| ISBN | 9780349147185 |
| Publisher | Abacus |
| Year Published | 2024 |
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