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SMALL BUSINESSES AND SEO WRITING

You only need to do two things for your business to be successful online. Have quality product/service and understand SEO Writing.

Quality Product/Service

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I’m sure it’s no news to you that to retain your customers/clients while you keep attracting new ones, you’ve got to keep delivering quality jobs.

The phrase, ‘excellence in business’ may not be your business’ watchword. But it should be your business guide. And that’s because among the things that cause your customers or clients to keep coming back—such as integrity, genuineness and reliability—excellence is key. It’s the same excellence that will cause your present customers to refer you, your products or your services to other people.

I can write more, more and more on this. But just like the man that asked Jesus what he could do to have eternal life, you might say:

‘All these I have known and kept since I started my business. I’ve not lagged in excellence and all my customers know me for it. What else can I do?’

Then, there’s one thing needful…

SEO Writing

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Now, before you run away, this doesn’t involve having to sell your business and donate the proceed to the poor. All it involves is understanding how SEO writing works and how you can leverage it for the expansion of your business online.

You’ve been hearing about SEO but you don’t know what it means or if it even applies to you. Well, it does. I believe you’re reading this because you have—or intend to—have a business. And for you to understand why you need SEO, I have valuable information for you.

SEO simply means Search Engine Optimisation. It’s a way of increasing traffic and bringing new visitors to your website by optimising the content of your website.

You’ve also heard people say that to take your business to the next level and give it a borderless reach, you need a website.

That’s also true.

And because of that, you paid a humongous amount for a website to be created for you. Of course, when the website was being created, you had no idea what you were going to put there except your business contact, what you do and a few pictures of your products, you, and your team­.

But since then, the website has been there for, how many months now?

Or is it years?

Nothing much has changed or improved about your business. No one has called from the other end of the country or another part of the world that they found your website online and would like you to do this or that for them.

Well. The people that asked you to make the website didn’t mislead you. You just didn’t have enough information on how to channel the website into being a good source of traffic for your business.

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But don’t start feeling bad now. By all means, you’ve crossed a bridge of taking your business to the next level. You already have a website.

And even if you don’t have a website yet, don’t fret, because I write for you too. The only thing is that you still need that website, possibly, a website with an e-commerce feature.

Now go ahead and create a blog on your website.

Be Consistent

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But you don’t just need a blog on your website, you need to continually write high-quality content that converts on that blog, and you’ve got to do that CONSISTENTLY.

The more consistently you write on your blog, the more probable it is for people to find what you do.

‘But what will I be writing on the blog?’ Is that your question?

Exactly what you do. You write about the product you sell, the service you give and as many topics as are related to them.

But this is where it gets tricky. And that’s where SEO comes into play. Because, without understanding SEO, you may get everything wrong. You may realise that you have a website, you’ve created a blog on the website and you’re churning out content regularly as advised, but nothing is happening.

So, now, let’s get a bit more professional about it. 

The major reason you want to write a regular blog post on your website is so that your website can show on Google’s first search engine result page (#1 SERP) when anyone runs a search about what you do. You want to be the one at the top of that Google search or if not at the top, on that first page.

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For this to come to pass you need three major things:

  1. a regular content posted on your blog
  2. the contents should be tailored toward what most people are searching for, which you do, and
  3. the content should be relevant to what your business offers.

For your content to count, it’s got to be high-quality content that converts. Then, just like a cake, you must sprinkle and decorate it with the flavours and buttercream of SEO, or else, people won’t be drawn to it no matter how good it is.

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So, if you have a website already and you’re wondering why people haven’t been visiting, it’s because there’s no interaction there that can drive traffic. It’s because you don’t have a blog. Or you have a blog that’s being deprived of consistent content. Or you’ve been writing content on your blog without understanding the kind of content that can drive traffic to your website.

If you don’t have a website yet, you’re at an advantage. And that’s because you’re getting this info before you start your blog, which means you now have the understanding to start well.

How do you start well? By doing keyword research.

I’ll tell you more about keyword research in a future post.

Until then, keep working on your website and keep putting content together for your blog.

Stephen Wholesome